![]() ![]() Working with Moncler is very easy.” So said Fujiwara of a collection that incorporated personal passions that included a biker made in conjunction with Lewis Leathers (so a double collaboration) a bomber embroidered with the cover art from Kool & the Gang’s Spirit of the Boogie and a sweater featuring the longitude and latitude of Fujiwara’s favorite restaurant in Paris, L’Ami Louis. “It’s all quite familiar now because this is the fourth season we have done together. If you are here, you are viewing the look book images for Genius Collection 7: Fragment Hiroshi Fujiwara. It is a totally different way to work but it brings us energy.” If you walk into the store today it is totally different than two years ago-the crowd is having fun and enjoying the programs we have. I think the brand has changed thanks to the energy this project has given us. In total there were 12 collections on show in tonight’s third installment-is Genius going to keep on growing? Said Ruffini: “Maybe not in terms of designers, but in terms of energy I want it to get bigger and bigger and bigger. During an intense boom-boom-boom of collection viewings almost as remorseless as the techno that DJ Pandora’s jukebox was playing outside, Will Smith rolled up (and shook my hand!) as we were talking to Moncler’s mastermind Remo Ruffini in a room designed to look like Kubrick’s 2001: A Space Odyssey and created to shoot the fabulous Richard Quinn collection (number 8). We were on the east side of Milan next to a radical squat in a sprawling, abandoned factory, within which Remo Ruffini and his cohorts had laid out separate stages for their eight (!) full Genius collections, plus three (!) accessory collections (a fat-tire Danish e-bike the super-cute hot-model-thronged Poldo dogwear and Rimowa luggage) plus, oh yes, the genius but not “Genius” Rick Owens tour bus project on the side. The Moncler Genius 7 Moncler Fragment Hiroshi Fujiwara collection is available online now at END.“This is like Glastonbury, somehow,” observed Jonathan Anderson as we dashed from frontstage to back at his show space in tonight’s Moncler Genius launch event. ![]() A stunning selection of functional, cutting edge garments, the latest Moncler Genius collection offers the perfect embodiment of the Italian brand's luxury sportswear history and the Japanese tastemaker's distinct sense of style. ![]() Emblazoned with cultural references to Pokemon, Kool & the Gang and even the co-ordinates of his favourite Parisian restaurant, Fujiwara ensures that his unique voice and presence within the greater fashion community is heard. Following a subtle design ethos to create what the Godfather of Streetwear calls "a new standard", Fujiwara adapts vintage, military, urban and technical references to cultivate his unique aesthetic voice and point of view as a cultural agitator and zeitgeist defining force.īlending bold prints, slogans and unique fabrics with the functionality of classic Moncler garments, such as puffers, field jackets, windbreakers and parkas, Fujiwara delivers maximum impact. Continuing to explore new and exciting horizons, Moncler Genius presents their first collection with Hiroshi Fujiwara in 2020. ![]()
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