![]() ![]() Harvest of Cosmic Crisp® apples takes place at the same time as Red Delicious (September-October) and they are shipped to retailers beginning in early November. The 2021 Cosmic Crisp® crop should yield near year-round availability and consumers can expect the volume and availability of these delicious apples to continue to grow exponentially for the next 5-10 years. Cosmic Crisp Apples are a cross between the. It’s your charcuterie go-to and your new favorite apple for packing slices in lunch boxes! Perfectly balanced apple with a crisp texture, exceptional juiciness, striking color, and beautiful shape. Bakers will find that the Cosmic Crisp® maintains its texture and color in sweet treats.Ĭultivated with higher levels of acidity and sugars, the Cosmic Crisp® is naturally slow to brown. The Cosmic Crisp® flavor profile is the perfect balance of sweet and tart, making it ideal for snacking, baking, cooking, juicing or any other way you like to enjoy apples. These large, juicy apples have a remarkably firm and crisp texture. Cosmic Crisp apples, also known as WA 38, have a unique flavor profile that makes them one of the most sought after varieties. “There is no doubt that Cosmic Crisp apples are going to continue to be the brightest star in driving apple category growth,” she concluded.Cosmic Crisp® apples are a cross between the ‘Enterprise’ and ‘Honeycrisp’. Retailers across the US are making it a staple in their apple category sales and promotional plans. “Cosmic Crisp production this year was up 28 per cent and the quality in storage is outstanding. ![]() Grandy predicted that supermarket produce executives will be seeing strong sales gains in 2023 and beyond. “It’s astonishing that Cosmic Crisp generated category leading sales while getting about half the level of supermarket price promotions.” During this period only 25 per cent of Cosmic Crisp sales were linked to retail price discounts,” she said. 15, 2019, Cosmic Crisp apples, a new variety and the first-ever bred in Washington state, sit on the tree ready to be picked at an orchard in Wapato, Wash. “The Nielsen data shows that for the apple category about 33 per cent of all retail sales are associated with retail price promotions. Grandy said the strong sales and volume gains for Cosmic Crisp came despite comparatively low promotional support in supermarkets. PVM also noted that Cosmic Crisp sales were strong in all regions of the US. “Strong volume gains with above average retail prices is a winning strategy for both retailers and our growers.” “Cosmic Crisp has really been the brightest star in the category with a volume gain of 174 per cent, all while selling at a retail price 2nd only to Honeycrisp among the top 10 varieties. “When we examined the Nielsen US supermarket data we are seeing an apple category that declined in volume by -3.3 per cent, with many of the major varieties – including Honeycrisp – losing volume. “The fact that Cosmic Crisp has jumped into the top 10 best-selling varieties in just three years is a remarkable level of success and proves the rapidly growing consumer demand for this apple. “The sales data shows that both the retail community and consumers nationally are discovering Cosmic Crisp and this incredible branded apple is driving category performance,” said Kathryn Grandy, chief marketing officer of proprietary variety management. For every 40lb box sold, a royalty of 4.75 is shared between. This was despite a contraction of 3.3 per cent in the total volume of US apple sales. The first apples are now on sale in the US for 5 per pound (per 454g), this is more than three times the cost of standard varieties. During this period, Cosmic Crisp sales grew 163 per cent in value and 174 per cent in volume. The PVM review spans the calendar period from September 2022 to January 2023. Cosmic Crisp apples have recorded the biggest sales gains among the top 40 selling apple varieties in the US.Ī review of Nielsen sales data released by Proprietary Variety Management (PVM) shows Cosmic Crisp sales leading all other major varieties, propelling the variety into the top 10 best-selling US varieties for the first time. ![]()
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